Todays golf industry faces many challenges. The decline in core golfersthose who play 18 holes of golf at least eight times each yearis the greatest challenge. This trend is a result of the high fees associated with the sport, the time required to play and practice, and changing cultural dynamics. Innovative golf courses are addressing the challenges with creative marketing planning. Strategies that reach golfers through social media, even when they are not playing, help keep them involved with the game. Short golf courses, with less than the standard 18 holes, are being offered as a way to shorten the playing time. Some courses entice young golfers by charging them low prices or allowing them to play at no charge when accompanied by a paying adult. Alternative forms of golf are offered as a way to attract new players. Footgolf involves kicking a soccer ball into a larger-than-normal golf hole. Basketgolf involves tossing Frisbees into baskets located throughout the golf course. These and other alternatives are making a positive difference. Discuss: What are some strategies that could be implemented to attract newer and younger players to golf? What could be done to get you, personally, to become a core golfer? Identify another sport that experiences a similar challenge in declining participation. What strategies are currently being used to address the issue? Do you believe those strategies are effective? Why or why not