Also, check the Week $4$ file to see the related video clips.

Here is the first question:

by rational benefit

by emotional benefit

by user

by the competition

repositioning $($or claiming a new position in the market$)$

Important Note

Question #$1=$ up to $20$ points

$**********************************************$

Identify what you believe to be your strongest position $($from question #$1)$ and give your rationale why it is the strongest of your three positions above.

$2$ A$.$ Propose an idea for a print ad $--$ OR $--$ a TV ad$/$Video$.$

Suggest ideas for visuals and copy that will help convey that position in the marketplace. For example,

If you choose print $--$ Talk about headlines, photos$/$images and copy.

For TV$/$Video: Talk about characters, scenes, story scenario, dialogue $...$ even type on the screen if you like.

NOTE: Your ideas should clearly convey your "strongest" position.

Questions #$2$ and #$2$ A $=$ up to $20$ points

Total Points $=+40$ points

Please use numbers and related terminology in your answers.