Today's marketers have to think of brands through a new lens. Whether through social media platforms, on television, or merely browsing through the internet, consumers are constantly bombarded with advertisements and sponsored content. This does not necessarily mean that brand awareness is obsolete. Instead, the relationship between brand and consumer has continued to evolve drastically; in essence, brands need to find ways to entice consumers to interact with brands through their mobile devices actively.

Consumers expect brands to be more intelligent and want them to provide meaningful, personalized experiences and demonstrate strong, authentic values they can identify on their end. If you were to put yourself in a brand marketer's shoes, how would you utilize storytelling and data to meet consumers' expectations?