Today's organizations are forced to be effective at segmenting their markets.The days of mass marketing to one homogeneous segment are longpast for most companies."

Using what you learned in this week's content,comment on whether you agree or disagree with the preceding statement.Explain why,and use real examples to support your response.

What is the best way to start a Advertising Campaign Sample in a marketing research project? how would you go about doing a audio/draft/video visual from the content marketing strategy?

Question 12(2.5 points)

The trend away from inpatient toward outpatient care has been well underway for at least _____ decades.

Question 12 options:

two

three

four

five

Question 13(2.5 points)

In their very early days, hospitals generally operated as extensions of:

Question 13 options:

doctor's offices.

general stores.

municipal governments.

charitable organizations.

Question 14(2.5 points)

_________is a phrase we employ to characterize the robustly developing database regarding illness, disease, and injury management.

Question 14 options:

Service-based system

Epidemiological mapping

Health management system

Diagnostic database

Question 15(2.5 points)

The term _________ characterizes the relationships among those healthcare organizations that serve a particular community.

Question 15 options:

coordinated effort

merger

alliance

common ground

Question 16(2.5 points)

Three conditions must be met in order for a community model to achieve a high level of effectiveness. Which of the following is NOT one of them?

Question 16 options:

The range of services and number of venues must be sufficiently broad in order to accommodate a considerable array of healthcare needs.

Entry points into the system must be located close to or be easily accessed by the patient.

Exit processing from the system must be coordinated and seamless.

Coordination and management of patient throughput must be such that transitions throughout the system feel seamless.

Question 17(2.5 points)

From 1980 to 2011, the percentage of people aged 65 and above grew by almost:

Question 17 options:

10%

12%

15%

20%

Question 18(2.5 points)

___________ is defined as the continuous striving to make readily available, and facilitate access to, a comprehensive range of healthcare services through the formation of continua of care networks - or alliances - of providers which are integrated into the neighborhoods in which patients live and work.

Question 18 options:

Patient centered care

Community health care orientation

Hill-Burton Act

Epidemiological mapping

Question 19(2.5 points)

The most typical definition of the term ________ is associated with geographical boundaries and secondarily by demographic, socioeconomic, and sociocultural characteristics.

Question 19 options:

alliance

community

coordinated effort

managed care

Question 20(2.5 points)

Medicare and Medicaid were implemented in the:

Question 20 options:

1950s.

1960s.

1970s.

1980s.

Question 21(2.5 points)

According to Press Ganey, the largest firm that conducts surveys of healthcare organizations, patient impressions of care, service, and the environment are critical indicators of overall:

Question 21 options:

systematization of practices.

service quality.

patient satisfaction.

performance.

Question 22(2.5 points)

The quality of practitioner communication also influences the degree to which patients actively participate in the care-receiving experience and:

Question 22 options:

achieve high levels of satisfaction.

abide by medical directives.

develop trust.

cooperate.

Question 23(2.5 points)

__________has/have entered the healthcare domain, performing a broadening range of functions from surgery to medication dispensing.

Question 23 options:

Temporary staff

Physician assistants

Outsourcing

Robots

Question 24(2.5 points)

________ is a data-driven, empirical process through which evidence is accumulated to assess the precise nature of the patient's condition following care, and it is being executed on an increasingly longitudinal basis.

Question 24 options:

Patient satisfaction

Evidence-based medicine

Outcome measures

Quality assurance

Question 26(2.5 points)

The textbook posits that there are at least four undertakings fundamental to leadership in health care for achieving high levels of patient satisfaction. Which of the following is NOT one of them?

Question 26 options:

Reframe trends as opportunities rather than barriers.

Require adherence to achieving patient satisfaction objectives.

Strengthen systems of monitoring patient satisfaction.

Institute or strengthen communication training at all levels.

Question 27(2.5 points)

Physicians should pay close attention to personal attitudes, possible biases, and stereotyping and their effects on interpersonal communication and the patient's:

Question 27 options:

overall satisfaction.

condition immediately following the procedure.

perceptions of fairness and equity.

cooperation.

Question 28(2.5 points)

Patient registration can occur quite literally in the blink of an eye through the use of:

Question 28 options:

sensors.

biometric cameras.

patient records management.

online registration tools.

Question 29(2.5 points)

The largest increase in the number of international medical graduates has occurred in:

Question 29 options:

pediatrics.

elder care.

oncology.

internal medicine.

Question 30(2.5 points)

Which of the following is NOT a benefit of larger, multiple-provider medical practices?

Question 30 options:

Collective expertise contributes to a more informed and expansive knowledge base

Broader range of services, including preventive and wellness care

Increased capacity for capital investment

Higher payments from private health plans

Question 31(2.5 points)

Most patients' perceptions of their medical care depends on:

Question 31 options:

how well the medical treatment or procedure went.

their doctor's qualifications.

quality of communication with their doctors.

information about medical directives.

Question 32(2.5 points)

Considerable advancement has been made by healthcare organizations in recent decades to all of the following related to patient satisfaction EXCEPT:

Question 32 options:

monitor.

measure.

analyze.

strengthen.

Question 33(2.5 points)

_________ is a data-driven, empirical process through which evidence is accumulated in order to assess the precise nature of the patient's condition following care.

Question 33 options:

EBP

EBM

EMR

TLC

Question 34(2.5 points)

The trends that could impair progress to patient satisfaction cut across a full range of healthcare system sectors. Which of the following is NOT one of them?

Question 34 options:

Training and preparation phases

Entry points for providers

Readmissions

Caregiving venues

Question 35(2.5 points)

Trends in health care include all of the following EXCEPT:

Question 35 options:

systematization of practices.

shrinking percentage of solo practices.

increasing percentage of international medical graduates.

growing emphasis on outcomes measures.

Question 36(2.5 points)

While ________have immense capabilities for improving patient care, they could also interfere with the formation and maintenance of effective relationships between providers and patients.

Question 36 options:

non-medical staff

physician assistants

IMGs

technological developments

Question 37(2.5 points)

The process of communicating across distances for health-related purposes is called:

Question 37 options:

synergistic communication.

cooperative medicine.

telemedicine.

medassist.

Question 38(2.5 points)

In the past 20 years or so, a broadening of healthcare leadership roles has occurred, most particularly related to:

Question 38 options:

management of relationships.

the mechanics of tasks.

work processes.

procedures.

Question 39(2.5 points)

Healthcare leaders need to be aware of possible systemic barriers to effective communication and develop means to overcome them. These obstacles include all of the following EXCEPT:

Question 39 options:

shrinking number of solo practices.

increasing number of primary care physicians.

aging population.

greater emphasis on outcomes measures.

Question 40(2.5 points)

Possible systemic barriers to effective communication include all of the following EXCEPT a/an:

Question 40 options:

shortage of primary care physicians.

aging population.

decreasing amount of financial funding.

increasing reliance on technology.