TODAY'S ORGANIZATIONS STRATEGY AND ORGANIZATIONAL STRUCTURE , takes into account limited resources. - Strategy helps organizations focus its efforts. - An organization cannot things to "be all things for all people." - Marketing helps set direction and move organization there. TODAY'S ORGANIZATIONS STRATEGY AND ORGANIZATIONAL STRUCTURE , takes into account limited resources. - Strategy helps organizations focus its efforts. - An organization cannot things to "be all things for all people." - Marketing helps set direction and move organization there