Toic :MARKETING AUDIT FOR YOUR LOVE BRAND - Louis Vottion

Amarketing communications auditinvolves a comprehensive assessment of an organisation's communication efforts. Here are the key components to consider:

1. **Internal Analysis:
   • Mission and Objectives: Understand the company's mission, vision, and communication goals.
2. **External Analysis:
   • Target Audience: Define and segment the audience for communication efforts.
   • Competitor Analysis: Assess competitors' communication strategies, channels, and messaging.
3. **Brand Voice, Brand Promise and Positioning:
   • Brand Audit: Evaluate brand consistency across all communication channels.
   • Brand Perception: Understand how the brand is perceived by stakeholders.
   • Positioning: Analyse how the brand positions itself relative to competitors. (Use previous positioning from Assessment 1 if done correctly.)
4. **Communication Channels:
   • Media Audit: Review owned, earned, and paid media channels (websites, social media, PR, and advertising).
   • Content Audit: Assess the quality, relevance, and consistency of content.
   • Social Media Presence: Evaluate social media platforms and engagement levels.
5. **Messaging and Content:
   • Message Consistency: Ensure consistent messaging across all channels.
   • Content Effectiveness: Evaluate the impact of content (blogs, videos, press releases, etc.).
   • Crisis Communication Plan: Assess preparedness for handling crises.
6. **Recommendations and Action Plan:
   • Gap Analysis: Identify areas for improvement.
   • Prioritize: Determine which aspects need immediate attention.

Action Steps: Propose specific actions to enhance communication effectiveness.

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