Tom believes strongly that raising tax rates for the rich is the way to bring the economy out of a recession because it will generate greater tax revenue for the government. Even when his friend shows him factual information illustrating that the government receives greater tax revenues when tax rates are lower for all Canadians, Tom refuses to accept that information and change his attitude. According to social judgment theory, what has caused Tom to reject this message? Question 57 options: assimilation effect contradictory effect contrast effect sentiment effect