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Tom Holman realized there may be a need for a stronger, more durable wood baseball bat. He went through the process of developing the TomBat,
Tom Holman realized there may be a need for a stronger, more durable wood baseball bat. He went through the process of developing the TomBat, a bat of precise dimensions. He set a price with a reasonable margin, he decided to take special orders and sell bats directly from his garage, and he promoted the bat with sales calls to professional baseball camps, where ball players could sample the bat. In marketing terms, we recognize that Mr Holman designed the
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marketing distribution.
marketing equity.
marketing mix.
marketing promotion.
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