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Tom is on the marketing team at Kobo. He wants to understand the library eBook readers, and their experience using the Kobo tablet. For some

Tom is on the marketing team at Kobo. He wants to understand the library eBook readers, and their experience using the Kobo tablet. For some reason library card holders tend to use other devices. What type of research should Tom use to get to the bottom of it?

Question 21 options:

Statistical research

Quantitative research

Cognitive research

Qualitative research

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Essentials of Marketing Research

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