Tom went with Option #$1,$ and TerraCycle introduced Loop at the Davos meeting.

With the beach plastic bottle and Loop, the concepts behind the business were clearer for businesses and consumers than ever before, and corporations that wouldn't have $p$ with TerraCycle $($due to prohibitive barriers of cost and the unknown$)$ were now signing on for new recycling programs, materials contracts, and Loop.

The company grew its revenue $30$ percent organically between $2019$ and $2018$ and expects to do the same in $2020.$ On average, TerraCycle has added a brand to Loop even since launch, and most major multinational CPG companies have already joined, with young and small companies signing on every day. These partners include P&G$,$ Unileve Nestle, PepsiCo, Coca$-$Cola, Clorox, L'Or$$al$,$ Mondelez, etc. The company also partners with a major retailer in every market where it launches. TerraCycle successfully tapp increasing concerns about waste and the environment, and Tom and his team predicted correctly that many traditional companies would wake up to the need to change.

How TerraCycle Measures Success

Material diverted from disnosal. Fverv container in the I non nlatform uses stainless steel al$$min$$im nlass and ennineered nlastirs $($RPA$-$free$)$ and is desinned to withstan

Which of these single marketplace justifications did TerraCycle's Loop platform capitalize on to launch the business model at Davos?

A$.$ climate change

B$.$ antigovernment protests

C$.$ Arab Spring

D$.$ globalization

E$.$ Covid$-19$