Tommy Hilfiger and 'Moving Forward Together'

Tommy Hilfiger has become well-known for its socially-driven campaigns in the past few years, which typically centre around topics like diversity and sustainability. Its latest, 'Moving Forward Together' is similarly based on social good, aiming to help both the fashion and creative industries recover from the impact of the Covid-19 pandemic. The initial activation for AW20 asked consumers to get involved in the digital co-creation of new clothing using left-over fabrics, feeding into the brand's commitment to 'waste nothing and welcome all' (as well as helping participants unemployed or in some way by the pandemic).

More recently, Tommy Hilfiger has announced a continuation of the campaign, involving a partnership with learning platform, FutureLearn, to offer a series of free digital learning courses covering a range of topics such as community building and LGBTQ+ allyship. Each course will be hosted by Tommy Hilfiger ambassadors, which include Jameela Jamil and Indya Moore. Furthermore, the brand will host a series of live talks on its social media channels in the same vein, furthering its commitment to empower fans and followers to drive social change.

Identify the most important facts surrounding the case - Identify why the company decided to focus on a social issue; connect this to decision-making as it relates to stakeholders (chapter 3)