What are the dimensions on which VALS is based? Describe each.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:10 AM

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What are the dimensions on which VALS is based? Describe each.

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Values and Lifestyle VAL is based on two main dimensions vertical dimension Consumer resource ...View the full answer

Consumer Behavior Building Marketing Strategy

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