Tomorrow Publishing is launching new magazine for the spring sales cycle. They have sent emails which have resulted in 1,250 clicks to their website. They have spent $1,150,000 in total advertising, with $525,000 of that amount going specifically to the search engine. The sales team has followed up with the responses and wants to plan for revenue and production for the next 5 months noting 20% of cold calls will lead to sales 5 months, 45% are warm calls which will lead to sales in 4 months, 20% prospects will lead to calls in 3 months, 5% will pre-purchase in 2 months, and 10% are purchasing within one month. The magazine has a selling price $10 per item, it costs $4 per unit to make, with $20,000 fixed costs.

a. Cost per Impression b. Cost per click c. Cost per order d. Cost per 1000 impressions e. Break Even Analysis f. Projected Sales from leads