TOMS Shoes: A Case Study Presenting TOMS' Successful Use of Cause Marketing and How it Helped Build Brand Equity

Discussion Questions

1. Founder Blake Mycoskie mentioned that the One for One model "will always be a part of TOMS." With that being said, do you think that the One for One business model will prove to be successful for TOMS in the long run?

2. How has social media, more specifically Instagram, played a role in the brand development and promotion of TOMS?

3. How have consumers contributed in building TOMS' brand equity?

note: use the attached files for your reference.