Question
Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers.
Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers. Which of the four marketing management philosophies is Tony using?
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
