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Tony's Pizzeria placed a $ 1 . 0 0 - off coupon in a cooperative mailing. The cooperative mailing will be distributed to 1 million

Tony's Pizzeria placed a $1.00-off coupon in a cooperative mailing. The cooperative mailing will be distributed to 1 million people at a cost of $5.00 per thousand. Tony's paid $500 to get an agency to design and lay out ther coupon insert. Tony's marketing manager estimates that 2 percent of consumers who receive the coupon will redeem it, but that 10 percent of those redemptions will not be accompanied by a valid product purchase. Consumers will redeem the coupons by submitting them directly to Tony's. How many products should Tony's expect to sell through this promotion?
14,000
18,000
12,000
16,000
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