Top Left Quadrant Bottom Left Quadrant Top Right Quadrant Bottom Right Quadrant a. Choose one product/service/company and three competitors that you will be developing a conceptual map for. (1 Mark) b. Choose two attributes for your vertical and horizontal axes. Please describe which attribute will be on the horizontal axis and which one will be on the vertical axis. (1 Marks) c. Describe where each of the four products/services/companies (as listed in part a. of this question) will be mapped onto your perceptual map. (2 Marks) d. Based on your conceptual map, develop a positioning statement for the company you chose. (2 Marks)