Question
Top managers of Video Street are alarmed by their operating losses. They are considering dropping the DVD product line. Company accountants have prepared the following
Top managers of Video Street are alarmed by their operating losses. They are considering dropping the DVD product line. Company accountants have prepared the following analysis to help make this decision:
Data Table:
Video Street | |||
Income Statement | |||
For the Year Ended December 31, 2016 | |||
|
| Blu-ray | DVD |
| Total | Discs | Discs |
Sales Revenue | $427,000 | $302,000 | $125,000 |
Variable Costs | 252,000 | 159,000 | 93,000 |
Contribution Margin | 175,000 | 143,000 | 32,000 |
Fixed Costs: |
|
|
|
Manufacturing | 135,000 | 77,000 | 58,000 |
Selling and Administrative | 70,000 | 53,000 | 17,000 |
Total Fixed Expenses | 205,000 | 130,000 | 75,000 |
Operating Income (Loss) | $(30,000) | $13,000 | $(43,000) |
Total fixed costs will not change if the company stops selling DVDs.
Requirements
1. | Prepare a differential analysis to show whether Video Street should drop the DVD product line. |
2. | Will dropping DVDs add $43,000 to operating income? Explain. |
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