Top-down selling tactic is initially offering high-priced items to a customer to pull WTP (reference price) up regardless of whether the customer is interested in or is able to afford these high-priced items.

Suppose that u are:

a) a real estate agent selling houses,

b) a mail catalog designer for a blouse company,

c) a Wal-Mart store employee stocking pasta shelves.

How would u implement the top-down selling tactic?