Topic 1: Brand Naming Ethical Branding

You practiced with branding characteristics of a product. Part of the branding is confronting ethical issues that may arise from the good or service as well as from the sales promotion, advertising, or Marketing Communications (MARCOM) of the product.

Address the ethical issues involved in targeting children and teens and disadvantaged populations using the following advertising: tobacco and alcohol, untruthful and deceptive advertising, manipulative advertising, and offensive advertising. How do these unethical types of advertising promote stereotypes and induce purchases of goods and services they do not need, and play on fears and insecurities of these vulnerable populations?

In this Discussion, you will address the following:

Share a product with the class that you feel has ethical issues as shown in their branding, sales promotion, advertising or MARCOM.

What specifically is unethical about the product marketing communications or branding?

Provide three suggestions regarding what they could do to operate at an ethical level.

Be sure to respond to other students with substantial responses as well.