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TOPIC 1: Connecting with Customers PROMPT: Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait
TOPIC 1: Connecting with Customers
PROMPT: Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?
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