Topic 1 Search on Google "brand fails 2021", "marketing fails 2021" or some other similar phrase. Define "brand fail" and why this can be dangerous to a company. Present four major fails of 2020/2021. Outline what they were, why they were viewed to be fails, and what - if anything - the brands did to correct the fail or deal with the fallout from the fail.

Explain

• Apply key terms and concepts to use in an integrated marketing communications campaign.
• Examine the concept of branding and the role it plays in integrated marketing communications.