TOPIC 2: Customer Relationships Many companies use cause-related marketing to build their customer relationships. You see this when a product or service indicates a portion of each sale will benefit a specific charity. Check out the blog www.selfishgiving.com. Scroll to the author's list of best cause-related marketing campaigns of 2014. Pick one to share with us why you think this was a good cause-marketing campaign. Conversely, find a cause-related marketing campaign you think was not launched.