topic 3: Dimensions for segmenting Business markets (Answer any one of the three topics)

The consumer market is often segmented ac cording to variables such as : de mo graphics, psychographics, geographic location, behavior, etc. Major segmentation variables for business markets obviously vary from the consumer market. Please refer to the book for detailed discussion and answer the following two questions.

1. Given your work experience, discuss in details what dimension(s) your company uses to segment its customers (it could be either consumer market or business market or both). How does your company measure these dimensions? Do you think its current approach is effective? Why?
2. Use Business Week source (or any other reputable news publisher), find a business week article discussing a company's segmentation dimensions. Please copy and paste the web link, and use your own words to summarize the article findings.