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TOPIC 3: Pricing PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an exampleof a company that implements

TOPIC 3: Pricing

PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an exampleof a company that implements price bundling and how the combined pricing strategyaffects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)

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