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TOPIC 3: Pricing PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company that
TOPIC 3: Pricing PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)
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Digital Business And E Commerce Management
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
7th Edition
1292193336, 978-1292193335
