Topic 4

In Google Analytics (GA), a funnel is a navigation path (series of web pages) that you expect CompanyOne's online customers to follow in order to achieve the business's goals for their website. A funnel is made up of a goal page (or pages) and one or more funnel pages (also known as the funnel steps). CompanyOne needs to choose either the Goal Flow Report or the Funnel Visualization Report in Google Analytics. They come to you for advice. What questions will you ask in order to arrive at your recommendation for CompanyOne? Explain your reasoning.