Topic 6 Read MiniCase 6 and MiniCase 7 and answer the questions below: Ron Johnson was hailed as a star executive at Apple, where he led the company's highly successful retail arm. As CEO of JCPenney, he applied the "Apple playbook," for example, moving JCPenney toward the higher end of the market or going with hunches ("we didn't test at Apple"), rather than applying more traditional decision making. Why did his attempt to change JCPenney's strategic position from cost-leadership to a blue ocean strategy fail so spectacularly? What are some of the lessons? Discuss whether and how platform strategy of PayPal as discussed in MiniCase 7 can help JC Penney recover? Topic 7 Read "McDonald's Corporation, which is available in the custom loose-leaf course book, and answer the question below What is McDonald's' strategy? Has it changed over the last few decades, and if so, how? Topic 8 Read mini-case #8: GE: Corporate Strategy Gone Wrong and answer the question below. What kind of diversification is GE pursuing? What are the sources of value creation with this type of diversification? Topic 9 Read the case titled "Netflix: Will Content be Enough" from the custom case book and answer the question below. What strategic recommendations in relation to programming, pricing, and technology would you make to Netflix in order to sustain its profit performance or market share?