Question
Topic: Consumer behaviour - the process of the following question ( bold) points are key points that I need to address in relation to the
Topic: Consumer behaviour - the process of the following question ( bold)
points are key points that I need to address in relation to the question.
Describe you will assess, estimate, and test the impact of individual, social and lifestyle influences on consumer behaviour for this product line.
- how social and lifestyle influences will affect consumer behaviours for your product line.
- how you will find out how it will affect it.
- how will you monitor these influences and how will you test these impacts
- Will you hold a focus group and
- What will you do
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
