Topic: Develop Xiaomi in Argentina (1500-2000 words)

1.Identify a global product and service, briefly introduce their marketing strategies and mix in the home country;

2. Choose a new country among the emerging markets to expand these products/service to, and explain WHY it has good marketing opportunity;

3. Formulate a global marketing plan, including its Segmentation, Targeting and Positioning strategies in the host country, discussing the standardized (or extended) and adapted(or localized) parts in the Product/Price/Promotion/Place decisions.

4.Conduct a SWOT analysis based on the task environment. In particular, use the PESTLE model as the basis for analyzing external factors. You are expected to consider content such as: the social and cultural environment, check the scores in Hofstede's six cultural dimensions, and analyse the cultural similarities and differences between the home and host countries; consider the environmental sensitivity of the product, and see to what extent you may need to adapt the product. the economic environment, check the GNI per capita and the different (or similar) economic development stages of the home and host countries; then analyse the product saturation level in the new potential market, and other different contextual factors, such as consumers purchasing power and spending patterns, etc. the economic system & political environment, analyse the similarity and difference, favourable or unfavourable policies/rules/regulations in the business environment, competition situations, etc.

5.Your global marketing plan must be able to use the insights generated from SWOT to answer the following questions: Why pick this country (or region)? Which segment of the market are you targeting? What insights can you generate from your target customers demographics, psychographics and behavioral analysis? How the local marketing strategies differ from your home countrys?

6. Reference

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