TOPIC: 'Discuss the role of customer relationship management in modern marketing approach. What are the main principles of customer relationship management. Explain the topic in terms of technology and processes used'.

INSTRUCTIONS

. Please submit the assignment in a 'Microsoft Word' document format via the UZEBIM page of this course.

The topic is expected to be formulated by rewriting technique. Don't forget that the assignment is going to be checked in terms of p l a g i a r i s m.

The structure of the assignment needs to be constructed systematically via supporting every evidence with theory and references. The references used need to be listed in the" references section" at the end of the document.

Font: "T i m e s N e w R o m a n", "12" 5. The assignment is expected to be between 1.5 and 3 p a g e s.