Topic :- Gap

https://www.gapnic.com/en-us/

1. What's the nature of their product assortment?PRODUCT

Which types of merchandise have they focused on carrying?Be clear, detailed and specific.Give reasons why they carry this particular assortment. What relationship do these choices have to their target customer? Whois their target customers? Comment on the breadth and depth of merchandise on offer.

2. What type of atmosphere is generated while browsing?PHYSICAL

Evaluate the visual aspect of their website. What is the first impression you get when you access their homepage? What is compelling or unique about the home page?You should be commenting on things like colour, images, fonts, layout and animations/videos (if any). How does shopping on this website make youfeel? The more detail you use in your descriptions, the more helpful it will be to you and your team.

3. How does your competitor promote themselves?PROMOTION

Where is your competitor promoting themselves outside of their website? Do you see them promoting in print ads, television, YouTube, social media? How are they promoting their productson their website? Do you see any sales, celebrity endorsements or marketing copy? What kind of brand personality are they trying to convey to their customers?Is it fun, serious, cool or conscientious? Be detailed in your descriptions.