Question
Topic: Habitual Buying You are the marketing manager for Le Gardien, a health care brand that has just launched a new line of no-mess hand
Topic: Habitual Buying
You are the marketing manager for Le Gardien, a health care brand that has just launched a new line of no-mess hand sanitisers at a competitive price point in the UK.
Question 1) How could consumers develop habitual purchase behaviours of your new product? (10 marks)
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
