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Topic: Habitual Buying You are the marketing manager for Le Gardien, a health care brand that has just launched a new line of no-mess hand

Topic: Habitual Buying

You are the marketing manager for Le Gardien, a health care brand that has just launched a new line of no-mess hand sanitisers at a competitive price point in the UK.

Question) Critically discuss why some companies may prefer to cultivate habitual purchases rather than brand loyalty. (10 marks)

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