Question
Topic: INCREASING ATTENDANCE AT THE MALL Attendance at your local mall has dropped considerably over the past four years. The regional director at your mall
Topic: INCREASING ATTENDANCE AT THE MALL
Attendance at your local mall has dropped considerably over the past four years. The regional director at your mall has come to your marketing class asking for a plan to increase attendance at the mall. The regional director has also recommended the need to operate the mall 7days a week.
1.What is the objective(s) of this research?
2.What questions need to be answered? (at least 3)
3.What is the hypothesis?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
