TOPIC- LULULEMON

Situation Analysis- Understanding Global Competitive Advantage

Why has Lululemon grown over the last decade?

What market does Lululemon compete in and who are their closest competitors (Name and describe the 4 Global Competitors including the degree of direct competition to Lululemon)?

What is the basis for consumer target segmentation in their market? (age? activity? lifestyle? income? family status) Describe and notate the source of your information (MLA)

What geopolitical and global economic factors have created an opportunity for Lululemon?

What has been the Global Growth Strategy in terms of Market or Continental Focus? Explain

What does Lululemon do better/different than their competitors that have customers buying their products?

Lululemon Positioning statement and rationale