Topic: marketing plan for Coffee shop including playrooms for kids

3. COMPETITIVE ANALYSIS
3.1 Identify your potential target market or markets.
Evaluate possible market segments and justify the choice of your segments

Outline the following for each target market segment that you identify:
A) Demographic characteristics
B) Geographic characteristics
C) Psychographic characteristics
D) Behavioural characteristics


3.1 Understand your target market
Analyze the needs of each target market segment, explaining the following:
a) The current (and potential future) needs of each target market segment
b) How your organization's current product offerings meet these needs (or will be able to in the future)
c) How competing product offerings currently meet these needs (or will be able to in the future)
3.2 Analyze the competitive environment identifying main rivals in market, their positions and major activities.
• Consider:
• Competitors offering similar products/services in a similar area
• Geographical competitors - similar products in different areas
• Analyze their size, location, costs, strengths and weaknesses, what is their USP, who is their target audience?
• Display in a table format for easy comparison