Topic

New Business Opportunity Identify a product or service (new or existing) that you may want to market and think of ways on how you would promote it. Conduct a comparative study on whether new media advertising (Social Networking, ,Blogs, internet driven versus more than traditional media advertising (TV, Radio, Print etc.) will achieve your success metrics (goals). Please refer to the attached document as a guide you with the report.

Marketing research often follows a general pattern of stages:

1. Defining the research objectives
2. Planning a research design
3. Planning a sample
4. Collecting the data
5. Analyzing the data
6. Formulating the conclusions and preparing a report