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Topic One: Pricing Strategy Assume that a company has developed a new product, or a new version of an old product that is significantly different

Topic One: Pricing Strategy

Assume that a company has developed a new product, or a new version of an old product that is significantly different or improved.

For a while the company is the only supplier or producer of this product.What should be the pricing strategy of this firm?

What factors should be taken into consideration when determining the pricing strategy?

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