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Topic Product: iPhone 5C Not interested in the history of the product, but I want you to describe the data-gathering process and what they should

Topic Product: iPhone 5C

Not interested in the history of the product, but I want you to describe the data-gathering process and what they should be adjusting for the data-gathering process for the next generation of the product. In other words, where did they fail in their gathering, and what should they do better for the next-gen?

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