TOPIC T MOBILE AIDA Model Awareness creating brand awareness or affiliation with your product or service Interest generating interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further Desire for your product or service through an 'emotional connection', showing your brand personality Move the consumer from 'liking' it to 'wanting it' Action CTA Move the buyer to interacting with your company and taking the next step ie downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat etc Questions Marketing communications objectives Write three marketing communications objectives for T Mobile using the AIDA framework above Promotion mix For each of the three marketing communications objectives written question 1, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective

The Answer is in the image, click to view ...

Answered step by step

Verified Expert Solution

Link Copied!

Question

1 Approved Answer

Posted on Sep 29, 2024

TOPIC: T-MOBILE

AIDA Model

Awareness:creating brand awareness or affiliation with your product or service.
Interest:generating interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further.
Desire:for your product or service through an 'emotional connection', showing your brand personality. Move the consumer from 'liking' it to 'wanting it'.
Action: CTA -Move the buyer to interacting with your company and taking the next step ie. downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat etc.

Questions:

Marketing communications objectives.Write three marketing communications objectives for T-Mobile using the AIDA framework above
Promotion mix.For each of the three marketing communications objectives written question 1, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective.One tool must be advertising (traditional or online). You may have more than one promotion mix tool for any given marketing communications objective.