TOPIC: T-MOBILE

• Integrated Marketing Communications is how integrated marketing communications can add value for customers.

Question:

1. Integrated Marketing Communications.Considering the millennial is the new target market and any modifications, what is new product line extensions or new products you may have developed for T-Mobile to serve the new target market needs, create the 'Big Idea" to be the basis of the message strategy for all your marketing communications for T-Mobile.