topic: user experience - strategic decisions around digital user experiences

reference: opportunity to explain to the Board of Directors exactly what digital user experiences are and why it should be important to a healthy food products company - Offers the range of Fair Trade products.

Ideas/steps/examples on how to approach the question ( below) in relation to the user experience.

1. Provide an outline of the characteristics of the product lines and brand.
2. Research how digital users and engagement patterns may be classified. Provide in detail at least three methods.
3. Develop two user stories from multiple perspectives that promote positive engagement.
4. Select mode, type and form of digital interventions in user experience for these two usersstories.