Topic: Xbox One

Answer following four questions about Microsoft Xbox One in order. There is no need to repeat the question text. All answers should be about half page so basically 2 and half page is good enough in total. You can read on internet about wells Xbox One. Just make sure to not copy paste any text as that will cut the points. I have also attached the chapter if you need to know about little things like life cycle stage etc. Make sure to answer it thoroughly.

1: Describe your product or service offering as it is currently n terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant. What are the tangible and intangible aspects?

2: Based on the four categories of type of offerings discussed in course content, describe in which category your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change marketing strategy?

3: To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.Refer to Figure 6.2

for some ideas.Most product and service offerings will have more than one channel, so your system should include at least two; for example (1)a direct channel for internet sales:manufacturer --> customer; and(2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why.Would this channel strategy change as a result of

your new target market?Why or why not?

4: Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use?Would you recommend any changes for your new target market?If so, how would you change it and why?