TOPICS: Competition, Pricing as an Element of Marketing Mix SUMMARY: in three years. The company explained that price increases for existing subscribers led to higher service cancellations and contributed to the weaker than expected results. One analyst says that investors are missing the bigger picture because the additional revenues the company earns from the price increases outweigh the loss of subscribers. Reported earnings growth beat analyst estimates. Subscriber growth may also be dropping as the company matures and faces increased competition. Streaming services are available from Amazon, Hulu and other services including those from content providers like HBO and CBS. The company is looking for growth in global markets. Netflix noted that Latin America, Canada, the Nordic, UK and Ireland are individually profitable signaling success in these markets that launched before 2014. The company is also making changes in distribution. Netflix started allowing its original shows to air on broadcast TV before the next season premiere on Netflix. The company is examining a way for users to download shows to watch later. This could be important in countries where cellular networks aren't as reliable as in the US. CLASSROOM APPLICATION: When companies make pricing decisions several factors are part of