Topper's is a successful pizza delivery concept that has a strong brand following, competes directly with Papa John's and Domino's type operators, and has a sales mix of up to 70+% pickup or delivery. Their business model is to become the local pizza delivery concept and take market share from the national brands.

The concept is challenging and difficult to operate for new franchises and the unit level profitability is not at acceptable levels for the franchise community. Moreover, management believes there is a reasonable amount of waste and there are menu items that have a very high food cost.

What can Topper's do to make sure their brand can sustain in the market competing with Papa john's or domino's pizza.