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Torrance Technology Company ( TTC ) is developing a new touch - screen smartphone to compete in the cellular phone industry. The company will sell
Torrance Technology Company TTC is developing a new touch screen smartphone to compete in the cellular phone industry. The company will sell the phones at whole sale prices to cell phone companies, which will in turn sell them in retail stores to the final customer. TTC has undertaken the following activities in its value chain to bring its product to market:A Perform market research on competing brandsB. Design a prototype of the TTC smartphoneC. Market the new design to cell phone companiesD. Manufacture the TTC smartphoneE. Process orders from cell phone companiesF. Deliver the TTC smartphones to the cell phone companiesG. Provide online assistance to cell phone users for use of the TTC smartphoneH. Make design changes to the smartphone based on customer feedbackDuring the process of product development, production, marketing, distribution, and customer service, TTC
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