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Total [20 marks] Michael Porter identified five forces that influence and eventually determine the long-term attractiveness and profit potential of a market (or market segment).
Total [20 marks]
Michael Porter identified five forces that influence and eventually determine the long-term attractiveness and profit potential of a market (or market segment).
a. Describe the five forces of competition (5)
b. Apply the five forces of competition to the South African domestic airline industry (15)
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