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Total Bank Activities Opening & closing accounts: $ 300,000 Processing transactions $ 3,075,000 ATM services $ 1,680,000 Total cost: $ 5,055,000 Account Balance Low Medium
Total Bank Activities | ||||||
Opening & closing accounts: | $ 300,000 | |||||
Processing transactions | $ 3,075,000 | |||||
ATM services | $ 1,680,000 | |||||
Total cost: | $ 5,055,000 | |||||
Account Balance | ||||||
Low | Medium | High | ||||
# of accounts opened/closed | 22,500 | 4,500 | 3,000 | |||
Transactions processed | 27,000,000 | 3,000,000 | 750,000 | |||
# of ATM transactions | 2,025,000 | 300,000 | 75,000 | |||
# of checking accounts | 57,000 | 12,000 | 6,000 | |||
1. Create a table and calculate the activity rate for each activity: opening & closing accounts, processing transactions, and ATM services. (1.5 points) | ||||||
Activity rates | ||||||
Total Activity | Total Cost | Activity Rate | ||||
Number of accounts openened/closed | $ 300,000 | $ 300,000 | 1 | |||
Processing transactions | $ 3,075,000 | $ 900,000.00 | 3.42 | |||
Number of ATM transactions | $ 2,400,000.00 | $ 1,680,000 | 1.43 | |||
2. Now using the activity rates above, assign the costs to each of the customer categories for each activity and find the total cost per customer category. (6 points) | ||||||
Low Balance | Medium Balance | High Balance | ||||
Opening & closing accounts: | $ 22,500 | $ 4,500 | $ 3,000 | |||
Processing transactions | $ 92,250,000.00 | $ 10,250,000.00 | $ 2,562,500.00 | |||
ATM services | $ 2,892,857.14 | $ 428,571.43 | $ 107,142.86 | |||
Total Cost Per Category | $ 95,165,357 | $ 10,683,071 | $ 2,672,643 | |||
3. For each customer category, find the cost per account based on the total cost per account category and the # of checking accounts in that category. (1.5 points) | ||||||
Cost per Account | ||||||
Low Balance | ||||||
Medium Balance | ||||||
High Balance | ||||||
4. Based on your analysis above, what customer group should the bank work harder to make happy? Provide support/reasoning for your response. (2 points) | ||||||
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