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Total Bank Activities Opening & closing accounts: $ 300,000 Processing transactions $ 3,075,000 ATM services $ 1,680,000 Total cost: $ 5,055,000 Account Balance Low Medium

Total Bank Activities
Opening & closing accounts: $ 300,000
Processing transactions $ 3,075,000
ATM services $ 1,680,000
Total cost: $ 5,055,000
Account Balance
Low Medium High
# of accounts opened/closed 22,500 4,500 3,000
Transactions processed 27,000,000 3,000,000 750,000
# of ATM transactions 2,025,000 300,000 75,000
# of checking accounts 57,000 12,000 6,000
1. Create a table and calculate the activity rate for each activity: opening & closing accounts, processing transactions, and ATM services. (1.5 points)
Activity rates
Total Activity Total Cost Activity Rate
Number of accounts openened/closed $ 300,000 $ 300,000 1
Processing transactions $ 3,075,000 $ 900,000.00 3.42
Number of ATM transactions $ 2,400,000.00 $ 1,680,000 1.43
2. Now using the activity rates above, assign the costs to each of the customer categories for each activity and find the total cost per customer category. (6 points)
Low Balance Medium Balance High Balance
Opening & closing accounts: $ 22,500 $ 4,500 $ 3,000
Processing transactions $ 92,250,000.00 $ 10,250,000.00 $ 2,562,500.00
ATM services $ 2,892,857.14 $ 428,571.43 $ 107,142.86
Total Cost Per Category $ 95,165,357 $ 10,683,071 $ 2,672,643
3. For each customer category, find the cost per account based on the total cost per account category and the # of checking accounts in that category. (1.5 points)
Cost per Account
Low Balance
Medium Balance
High Balance
4. Based on your analysis above, what customer group should the bank work harder to make happy? Provide support/reasoning for your response. (2 points)

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