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Total Logistics Cost Factors This activity is important because marketing channels rely on logistics to make products available to consumers and industrial users. As a
Total Logistics Cost Factors This activity is important because marketing channels rely on logistics to make products available to consumers and industrial users. As a marketing manager, one must manage the marketing channel's logistics to get the right amount of the right products to the right place at the right time at the lowest possible cost. The goal of this exercise is to demonstrate your understanding of the total logistic cost factors, which are expenses to be minimized. Roll over each firm name to reveal a logistic activity faced by the firm. Then identify which type of the logistic cost factor the activity represents by dropping it onto the proper spot in the graphic Loblaws Safeway Walmart Phillips LOGISTICS COST FACTOR Coca-Cola Transportation Warehousing & Materials Handling Chrysler Order Processing Ford Stockouts Frito-Lay Hyundai Return Products Inventory Costco Handling Roll over each firm name to reveal a logistic activity faced by the firm. Then identify which type of the logistic cost factor the activity represents by dropping it onto the proper spot in the graphic Loblaws Safeway Walmart Phillips Coca-Cola LOGISTICS COST FACTOR Transportation Warehousing & Materials Handling Chrysler Order Processing Ford Frito-Lay Stockouts Hyundai Costco Inventory Return Products Handling Toyota SC Johnson Reset
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